Apple CEO Tim Cook Apologizes for Maps

In a very visible post on Apple’s site entitled “A letter to our customers regarding Maps,” Apple CEO Tim Cook apologizes to Apple’s customers for the lackluster performance of Apple’s new Maps app that comes standard on the new iPhone 5 and iOS 6. Cook begins the letter by saying, “At Apple, we strive to make world-class products that deliver the best experience possible to our customers. With the launch of our new Maps last week, we fell short on this commitment.”  Cook then apologizes, saying, “We are extremely sorry for the frustration this has caused our customers and we are doing everything we can to make Maps better.”

Cook continues by saying, “The more our customers use our Maps the better it will get and we greatly appreciate all of the feedback we have received from you.” Then, rather than telling everyone to be patient, Cook surprisingly recommends alternative map apps from competitors. He recommends users to download “Bing, MapQuest and Waze, or use Google or Nokia maps by going to their websites and creating an icon on your home screen to their web app.” This marks quite the difference between Cook and Steve Jobs, as recommending competitors apps is not something Jobs would likely do. Tim Cook’s full letter can be read here.

Google, however, seems to be doing so well that they are no longer satisfied with merely mapping out the Earth’s dry land. Last week, they ventured out into the ocean:!/ocean


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